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Using Social Media to Attract Your Ideal Clients

I’m certain you’re aware of social media. Is there anyone who isn’t? Nowadays, everyone hears about how you should be using social media in your business. Are you thinking: “Social media, schmocial media… it’s a time waster.” Or do you believe it can help you build your client base? If it’s the latter, you’re on target. Social media is everywhere – it cannot be ignored.

The most popular networks for small business owners are:  Facebook, Twitter and LinkedIn.  Chances are that you have a profile in each of these and strive to be pretty active.  But is your activity leading to productivity?

New Networking

No matter how you feel about social media, I think we’ll all agree that in order to get new clients, they must first know you and trust you before they’re going to sign on the dotted line. In order to know and trust you, you have to have a relationship with them. Social media provides the perfect venue for you to begin building relationships with your prospects… in an objective and non-threatening way.

Think of it as you would any networking event. Sure, you attend to meet prospects to let them know about your services and how you can help them, but I think you’ll agree there’s also a social aspect to these events. Folks getting to know folks and build relationships. The same thing goes on in social media: Your prospects are getting to know you. If they don’t know you, they’re not going to trust you, and until they trust you, they’re not going to hire you.

Being active in the social networks is much like networking in person – if you’re doing it correctly. Have you ever been to a networking event and met someone who never allowed you to get a word in edgewise? Who did all the talking without allowing you to share your thoughts about the topic? It’s a turn-off for almost everyone.

The same thing is true about social media: It’s not your platform to do all the talking. You’ll start the conversation with your posts, but allow your followers to share their opinions and information as well. And be sure to listen to what others have to say. Remember, you’re using social media to nurture your relationships with your prospects. A good relationship makes it so much easier for them to say “yes” to hire you!

You should be making personal connections with people, having real conversations with them and above all, adding value to their lives and businesses.  Those in your network will appreciate your efforts to be truly and genuinely helpful.  Online or offline, this spirit is absolutely client attractive.

At first, it may start out with the little things like responding to a group question, or leaving your feedback on a blog post you saw in your Twitter stream.  But if you’re genuinely helping people, being friendly and conversing with others, people notice. Then, you’ll be known as the “expert” in the group, the go-to person that everyone waits to hear from.  And sometimes, you’ll be exactly the person a potential client is looking for to help them solve a challenge they’re facing.

The reality is that Social Media opens up more opportunities for you than you can imagine. Potential clients can sample your expertise before they even send you an email or pick up the phone to call you.  If they like what they see, they will contact you.  It’s because they have benefited from your work before even asking for your help.

By being helpful, honest and approachable, you are sending out a positive message to the world that will lead to positive results. No one can deny the positive energy created with these types of actions.  Successful people seek other like-minded successful people.  They also seek out individuals who are honest, transparent and generous with their knowledge.

You have a unique opportunity to showcase your talents and reach potential new clients just by actively maintaining your social networking profiles.   Be sure your profiles are filled out, in their entirety, and that you include a professional headshot.  Also, be sure to take advantage of the many features that are available within each platform to create more exposure for your business.

If you have a social media presence, great. You’re on the right track. If you don’t, it really is time to begin. The key is understanding why you’re using social media – to build relationships. And these relationships will help you build your successful business foundation!


We've all heard of branding right? But what the heck is it really? Well, branding is the simple act of deciding how your business presents itself to the world. Whether it's through a logo, print ad, website, business card or even just the way you answer the phone, you are making a statement about your business. Better make sure you're making the right one!
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Odette A. Laurie
Coach & Catalyst, Champion of women just like you
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